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3’s a Charm: Pulling Off Best Yet #MadeInEGV Expo

by in +marketing

 
Red Caffeine had the pleasure of working with Elk Grove Village to promote and host the 3rd Annual Made in Elk Grove Manufacturing & Technology Expo at Elk Grove High School.

Elk Grove is home to the largest industrial park in North America with over 62 million square feet of inventory. To support their mission of being a “Beyond Business Friendly” municipality, we partnered with the Village to plan and execute an exclusive expo for local manufacturers.

How do you get over 1,000 people to attend a manufacturing expo?

Pulling off an event like this is no small effort. Illustrated in our latest work, planning for a manufacturing expo required months of planning and networking, plus a microsite, save-the-dates, countless email blasts, public relations, social media and advertising. Needless to say, our designers, copywriters, account managers, public relations director, community manager, and our development team were all immensely involved in this effort.

The hard work paid off …

Together, we pulled off the most successful Expo thus far, with more than 1,000 attendees and 93 exhibitors. A few major highlights included a manufacturing matchmaking event, a visit from the governor, a high school manufacturing lab tour, and a successful luncheon and awards ceremony.

The Expo kicked off with a unique networking event

In partnership with IMEC, Elk Grove Village kicked off the Expo with IMEC’s Manufacturing Matchmaking, a networking event exclusive to manufacturers that’s set up like speed-dating, but geared towards manufacturers to meet with local suppliers and end-users. Starting the day off with a unique and fun networking event helped facilitate the necessary introductions to shorten the supply chain and help manufacturers’ profits grow.

We invited the governor … and he showed up!

The excitement continued when Illinois Governor Bruce Rauner showed up to walk the Expo and talk to local manufacturers. The governor also toured the Elk Grove High School Advanced Manufacturing Lab, where he spoke with current high school students about their interest in pursuing future careers in manufacturing. During the luncheon, Rauner spoke on the importance of keeping manufacturing in the U.S. and his initiatives to support manufacturers in making this happen.

A lot of awards were handed out. Where’s ours?

Also at the luncheon, the U.S. Conference of Mayors presented Elk Grove Mayor Craig B. Johnson with the Small Business Advocate Award for his continual commitment to support the small business community. The Village also presented three Elk Grove businesses with the 2015 Business Excellence Awards:

  • Community Service – MET Plastics
  • Innovation – HST Materials
  • Sustainability – FPM Heat Treating

Special thanks to the following folks

We could not have facilitated such a successful event without our great partnerships with Josh Grodzin, Director of Business Development and Marketing for the Village of Elk Grove; IMEC, association partnerships and sponsors who assisted in promoting the Expo; Elk Grove High School for hosting the event; and Angles On Design for supplying comfy seating for attendees to recharge throughout the long day of walking the Expo floor.

After pulling off what we believe to be the best Expo so far, we’re ready for a nice long vacation. Is it Thanksgiving yet?

Check out Elk Grove Village’s Twitter, LinkedIn, or Facebook feeds to see Expo photos and post-show press coverage!

About The Author

Kacey Keegan
Kacey Keegan - View more articles

Kacey plays online matchmaker by connecting businesses daily. Outside of work she's either enjoying the outdoors, ideally on a boat or near the water, or she's trying out a new Chicago bar or restaurant with friends.