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Mobilegeddon Demands Responsive Web Design

by in +technology

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Not too long ago, Google’s mobile-friendly search algorithm changed, generating some buzz on the topic. But, I think it’s worth taking a deeper look into the specifics of what exactly is going on with Mobilegeddon and why responsive websites are the answer to this issue today.

A Brief History on Mobile Web

Back in the day, mobile sites were developed in addition to a desktop site, typically featuring a basic list view of the most important content items. Absent from the site was the content and features that didn’t translate well to such a small screen. What you need nowadays is Responsive Web Design; but we’ll get back to that in a bit.

What is Mobilegeddon?

“Mobilegeddon” is the name given by webmasters and web developers to Google’s algorithm update on April 21, 2015. The main effect of this update was that it gave websites with a user-friendly display on smartphones, tablets and other mobile devices priority in search results on mobile devices.

To me, Mobilegeddon is perhaps a bit harsh since many have already adopted mobile-responsive websites, and the effects of this change will take time to quantify. Still, whether or not your particular industry has a large amount of daily mobile traffic, your site will not rank well if you aren’t keeping Google happy. For these reasons, it’s good to know what we mean by Responsive Web Design.

What is Responsive Web Design?

In short, Responsive Web Design (RWD) is a broad set of techniques utilized by web developers to adapt a website’s experience to variables such as screen size, computing performance, and various other device-specific items. These mainly involve new standards in HTML, CSS, and JavaScript. Most notably, responsive sites look absolutely glorious across mobile, tablet, and desktop screens — this is the true hallmark.

Think about how you browse websites today. Things you would probably enjoy and expect from a business website include:

  • Engaging imagery
  • Pointed headlines and beautiful typography
  • Information-rich content to explain products, processes, services, etc.
  • A mobile experience that encompasses all of the above, in just the right way

But, why go Responsive?

For starters, it’s budget friendly. There’s a significant cost advantage for both the initial build and for web maintenance for RWD in comparison to older methods. The new workflows for building responsive sites allow web teams to work faster with less hassle.

In addition, the end product will deliver your content beautifully to all users, regardless of their device. And lastly, we’re never fans of going against Google’s wishes. It’s best to act sooner rather than later in light of Mobilegeddon since Google search continues to be a (if not THE) key driver of web traffic.

So in light of Google’s Mobilegeddon, and for your beloved website users’ sake, please do give us a shout!

About The Author

Jimmy Merritello
Jimmy Merritello - View more articles

Jimmy Merritello is Strategy Lead at Red Caffeine. He loves guitars and electronics, his switch from iOS to Android-vanilla, coffee, and sports. When not researching competition or fusing ideas into marketing strategy, he’s usually exploring web tech and checking with Emre to seek the truth. Connect with Jimmy on Twitter and LinkedIn.