For as long as I can remember, I have always been fascinated by what’s going on “behind the curtain”.
How is that made? How did they do that? We all know that sense of curiosity we get when we have a glimpse into the cockpit as you exit the plane or walk by the kitchen at your favorite restaurant: something’s happening back there that piques our interest.
Going on a field trip to a local factory, playing in the kitchen at a friend’s family bakery business and riding with my dad in his semi-tractor trailer to manufacturing plants throughout the Midwest all gave me insight into people’s work and professional lives and helped me to understand their story. The fact that those memories remain so vivid decades later clearly illustrates that those environments had a deep and lasting impact on me.
That brings us to the topic at hand. What impact does your business environment have on customers? On staff? If someone without any knowledge of your field walked through your office today, would they instantly know what you do? Or the vision of your organization? These are the key concepts of a corporate branded interior. The three-dimensional environment of your business should communicate to visitors your story and tell them something about you. INSTANTLY.
Let’s talk about three key areas in your corporate headquarters where a branded interior could benefit your brand internally and externally.
1. Entry & Reception: Engage Your Audience
Clients and staff will pass through this area many times each day. Here is your initial chance to engage your audience. The entry should reflect the message your company is trying to convey. Are we high-tech, traditional, stable or edgy? All of these attributes can be portrayed through the interior design of the space and immediately instill a brand presence in the minds of those who pass through.
2. Workspace: Brand & Culture
Culture has become a product. What culture are you creating for your staff in their general workspace?
A well-designed workspace can be a source of inspiration, creativity or stability for your staff. Items like employee recognition elements can foster loyalty, productivity and reflect a sense of purpose within your company. As the best ambassadors for your brand, therefore, whatever you can do to keep your brand and its perceived culture in the “top of mind” of your employees will result in brand extension as they go beyond the workspace both physically and virtually every day.
3. Meeting Areas: Brand Messaging
Collaborative meeting and breakout areas are fantastic places to convey key messages regarding your brand. Interactive elements that consistently reflect your company’s attributes will help employees and visitors form bonds and an emotional attachment to your brand. These environments can be designed to elevate progressive thinking and a unified employee-client relationship, which is key to your universal brand recognition and, ultimately, the growth of your business.
Whether intended or not, your environment communicates a message. Ignoring the three-dimensional built environment can cause damage to your brand. Your company has invested in this space where employees will grow your business and clients will be a captive audience to your company’s message. A corporate branded interior can be a powerful tool in the extension of your brand. Think of it as the distribution center of your company’s messages, culture and values. It’s worth the investment.
Want to learn more about branding your corporate interiors? Contact David Thompson at Thompson Interior Studio firstname.lastname@example.org